The Internet has facilitated the seamless globalisation of markets. The way that businesses are run has undergone a true revolution. A company with an Internet connection has immediate access to the entire world and is always linked without spending any extra money. Through E commerce, a paradigm shift has occurred from paper-based transactions to entirely computerised businesses. Using information and communication technology, a new industrial revolution has been sparked. As more companies migrate parts of their activities online, the lines separating "traditional" and "electronic" trade will become increasingly hazy in the near future. However anxiety abounds because consumers are wary of dealing with dishonest vendors and service providers as a result of ongoing online fraud and unethical business practises. This paper covers the comprehensive evaluation of the recently passed Consumer Protection (E-commerce) Rules, 2020 in light of the robust growth of e-commerce and changing consumer preferences. Important conclusions include the need for a safe and reliable system for online businesses and how the Act and Rules have reformed the consumer jurisprudence.
