ISSN 2581-5369
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Consequences of Product Design Strategy on Corporates
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Dr Mohamed Jaffar A
Professor at Atlas Skilltech University, Kurla West, Mumbai, India
Abstract
Product planning and customer satisfaction are the two essential assignments of the corporate marketing division. Designing the product is a vital step to success in marketing efforts. There are several factors to consider while finalising a product and its design. Consumers' buying behaviour varies significantly from region to region, state to state and country to country. This underscores the importance of a company's product design strategy to focus on the specific requirements of each market. A company can design its product differently and use multiple models to cater to different markets. This article showcases over fifteen products and their success with different designs in various markets.
Type
Research Paper
Information
International Journal of Law Management and Humanities, Volume 8, Issue 3, Page 149 - 160
DOI: https://doij.org/10.10000/IJLMH.119653Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
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