Abstract

Consumer protection act intends to provide protection to the consumers, to safeguard their interest and to protect them from unfair practices. But the reality is something different; consumers are still a victim and are exploited for many unfair practices. This academic piece intends to study the awareness of consumer protection act and consumer's rights. In this paper, source of data is primary, which has been collected through a questionnaire that was circulated to around 100 people to access the current situation. This academic piece is divided into 3 parts. First part consists of introduction, background, and landmark case laws, second part consist of methodology and analysis of the questionnaire. The study concludes with the finding of the study. lt is inferred that awareness among the people is less, and due to lack of awareness people gets tricked by the seller. Efforts should be made to overcome the challenges and generate awareness regarding consumer rights and what measures they should take while purchasing the product. The objective of the stud y is to access the present situation and to study the consumer protection act and its amendment. According to the study, respondents have a good knowledge of challenges they are facing in practicing their rights and if challenges are identified then efforts should be made to overcome these hurdles so that consumers can enjoy their rights.

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