Data privacy, like efficiency, is portrayed in antitrust theory as a factor that increases with competition. The distinctions between antitrust and privacy aims, and enforcement are getting increasingly blurred. The more complicated truth is that, during the previous twenty-five years, data privacy has likewise evolved into its own area of legal theory. In this role, data privacy legislation may collide with antitrust law on the edges, just way intellectual property or consumer protection law did before it. This possibility for antitrust and data privacy to pursue competing goals is especially visible in the digital economy. Consumer data is certainly important in digital competitiveness from an antitrust standpoint. This Article emphasise a novel method to analysing claims involving competing data privacy and competitiveness concerns, emphasising the accommodation of both areas of law.
