Abstract

This research paper delves into the intricate landscape of advertising regulations in India and their profound impact on consumer protection. The study explores the hypothesis that stringent enforcement of advertising regulations in India, when aligned with international standards, significantly enhances consumer protection. It posits that this enhancement manifests in the form of reduced misleading advertising practices, heightened consumer trust, and an increased likelihood of consumers making well-informed purchasing decisions. This, in turn, fosters a healthier advertising environment and augments consumer welfare. Through a comprehensive examination of the historical development of advertising regulations in India, the evolution of consumer protection laws, and the roles of regulatory bodies, this study offers a holistic view of the advertising regulatory framework. It scrutinizes various facets of advertising, including comparative advertising, celebrity endorsements, and the impact of digital advertising, to uncover regulatory challenges and opportunities. The research underscores the pivotal role of judicial decisions and their influence on shaping advertising regulations. It also conducts a comparative analysis with international models, drawing lessons from global experiences. By scrutinizing high-profile case studies and the impact of digital advertising, the study elucidates the real-world implications of advertising regulations. Ultimately, the findings affirm the hypothesis, demonstrating that strict enforcement of advertising regulations in India is effective in reducing misleading advertising practices, bolstering consumer trust, and promoting informed consumer choices. The research calls for the continued alignment of Indian regulations with international standards to foster a robust advertising ecosystem that benefits both consumers and advertisers. This research serves as a valuable resource for policymakers, advertisers, and scholars, offering insights into the critical interplay between advertising regulations and consumer protection in the dynamic and diverse market of India.

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