Abstract

The Amazon-Wholefoods Takeover is an interesting study as to how the Online Retail giant successfully initiated an undertaking to enter into the Brick and Mortar business by integrating Wholefoods into Amazon by issuing initiatives, and ensuring that this deal did not go south. The author would like to present an interesting perspective on the background of the merger, the legal connotations with regards to the present merger and what this merger meant to amazon with present time references to the then 2016-17 business environment. Amazon has been the world’s most successful online retail giant, and that is not without credit, its successful navigation of the arena and diverse approach has made Amazon an indisputably efficient machine catering to the different needs of its consumers. The Approach wherein Amazon Places the needs of its consumers at the forefronts is extremely important and needs to be considered. The Author would be presenting her perspective on the aspects that led to the success of this mega-deal.

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