Abstract

The rapid growth of online platforms has transformed the way customers purchase goods and services, offering convenience, accessibility, and a wide range of options. This study aims to examine the level of customer satisfaction in online platforms by conducting a structured survey. A total of 45 respondents participated through Google Forms, reflecting diverse age groups, preferences, and experiences. Both primary and secondary data sources were used to frame the study. The research highlights the importance of service quality, ease of use, security, product delivery, and customer support in shaping satisfaction levels. The study concludes that while online platforms provide convenience, more options and good prices, customers often express concerns about timely delivery and after-sales services. The findings contribute to understanding customer perceptions and can help businesses improve customer-centric strategies for sustainable growth.

Keywords