A Study of Consumers’ Rights in Bangladesh: Special Reference to Accountability of Advertisement
The intent of this research is to find out whether the companies of the products or celebrities performing the advertisements of the products have liabilities or not when influenced consumers buy those products after watching the advertisements. In illation it is found that accountability of advertisements in Bangladesh is deficient whereas in India it is perceptible. Legal notices are sent to big celebrities for performing in an advertisement containing untrue information of that very product, even sometimes for performing for an unethical product. At the time of redacting an agreement for any advertisement, celebrities should be more conscious. The importance of this research when completed will be helpful to the policy makers to make or amend a law in such a way that will reduce the culture of false advertisements. It will also help the teachers, students, researchers, judges, advocates to sum up the idea or legal norm related to deceptive advertisement and its legal consequences.
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