A Critical Analysis of Unregulated Social Media Influencer Industry with respect to Child Rights Jurisprudence

Among the major problems facing our legal system is the quest to find apposite solutions in the world of social media and digital paradigm. An unregulated social media environment in the recent times is among the wide range of causes to result in deviant behaviour, delinquency and child exploitation. The scale and complexity of the online environment is such that the public law enforcement agencies are outstripped by it. The study emphasizes on how the teenagers are more susceptible to trends in social media and how the gap in the law and unregulated content circulation causes the children and teenagers to act in a manner which is in conflict with law. The study further delves into the exploitation of children for economic purposes. It highlights the constitutional mandate on the state to make policies in the regard. And the enabling constitutional provisions to make laws that particularly protect the children. The study is a socio-legal research which in itself encompasses legal provisions, judicial pronouncements and critical study that provides a clear picture as to the possible policy requirements that could be implemented. The study analyses the socio-legal paradigm that is causing the child rights jurisprudence to develop along the lines of regulating the social media, in particular the influencer industry.