Abstract

One of the "best options" today for a product to connect with potential buyers or target customer is social networking. In the past century, the world of marketing has witnessed inconceivable transformations. Social media are the platforms where users can interact efficiently and effectively. These social media establish a closer connection with consumers, earning their trust and ensuring repeat sales. Since the beginning of the season, community web marketing has become several firms' guiding principle. One cannot even begin to imagine the degree of change that marketing strategies, tools, and techniques have undergone. In a conventional economy, a market was only restricted to a physical location and had numerous time, place, and utility restrictions. Because all marketplaces are reachable at the touch of a finger, the era of globalisation has insured that the world market has dwindled to the size of a human hand. Social media, which first served as a platform for human contact, has reportedly evolved into one that can be utilised successfully for brand positioning, advertising, and many other facets of marketing management. Promoters are more interested in social media than ever before, and they are starting to implement new social programmes at a pace faster than before. As fantastic as it is, the social media trend is exploding, and the rate at which it is improving is aggravating. International businesses have recognised social media promotion as a promising mechanism for promotions and have embraced it to bolster their marketing efforts. This research paper examines the concepts of social media and social media promotion as well as related topics such social media's development and benefits, its role in advertising, and its various strategies required for promotion.

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