Abstract

Unfair trade practices (UTPs) encompass deceptive, fraudulent, or unethical business activities that can negatively impact consumers and competitors. This paper provides a comparative analysis of legislation addressing UTPs across various jurisdictions, focusing on the effectiveness of these legal frameworks in promoting business ethics and consumer protection. The study examines key legislative approaches in the United States, European Union, United Kingdom, China, and India, highlighting the mechanisms employed to curb misleading advertising, aggressive sales tactics, and anti-competitive behavior. It explores the role of regulatory bodies such as the U.S. Federal Trade Commission (FTC), the EU’s Unfair Commercial Practices Directive (UCPD), the UK’s Competition and Markets Authority (CMA), China’s Anti-Unfair Competition Law (AUCL), and India’s Consumer Protection Act, 2019. The analysis reveals that the success of UTP regulations largely depends on enforcement mechanisms, public awareness, and the clarity of legal provisions. Countries with strong regulatory institutions and transparent legal frameworks tend to foster ethical business environments and consumer trust, while regions with weak enforcement face persistent challenges. This study underscores the importance of adopting best practices from different legal systems to enhance consumer protection and ensure fair competition in the global marketplace.

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