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Research Paper Volume 7 Issue 6 362 - 370 November 17, 2024

The Capacity to Contract of Minor Social Media Influencers in India

Lead author · Corresponding
Zoya Hafiz
Student at VIT Chennai (VITSOL), India
Download PDF Full text DOIhttps://doij.org/10.10000/IJLMH.118537
Abstract

The paper seeks to find out the legal complexities involved in validity of contracts involving minor social media influencers in India. It deals with the emergence of social media influencers and its increasing popularity worldwide. The research explores how minor social media influencers are on the rise globally as well as in India. Their economic exploitation is becoming rampant as well. This paper compares how various countries other than India Like USA and Netherlands have frameworks to combat economic exploitation and the capacity of child social media influencers to enter into valid contracts. The shortcomings in their frameworks are analysed. The study highlights and strives for such frameworks in India where kidfluencers are included as well. The paper ultimately aims to clear the ambiguity in application of the current contract laws in India involving child social media influencers and suggests a framework keeping in mind their inclusiveness.

Type
Research Paper
Information
International Journal of Law Management and Humanities, Volume 7, Issue 6, Page 362 - 370
DOI: https://doij.org/10.10000/IJLMH.118537
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CC BY-NC 4.0 This is an Open Access article distributed under the terms of the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
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The views and opinions expressed in this manuscript are those of the author(s) alone and do not reflect the views, policies, or position of the Journal.

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