Abstract

This research paper explores the intricate relationship between social media and Indian politics, tracing its historical roots from the pre-independence era and the independence movement to its contemporary significance as a powerful influencer in the Indian political landscape. Through a comprehensive analysis, this paper highlights the evolving role of social media platforms in shaping political discourse, mobilising public opinion and attitudes towards the situations, and influencing electoral outcomes. By examining key historical events and contemporary trends, this paper aims to shed light on the transformative impact of social media on Indian politics and its implications for the world’s largest democratic country and its governance. This research paper delves into the multifaceted role of social media in the modern era, exploring its impact on communication dynamics, cultural exchange, economic activities, and political processes. Through a comprehensive analysis of current trends, ongoing media platforms, and scholarly literature, this paper examines how social media platforms have transformed the way individuals and communities engage with each other, consume information, and participate in public discourse and raising the voice of the common man to the political regime. By addressing key issues such as algorithmic bias, echo chambers, online misinformation, and digital activism, this paper aims to provide a nuanced understanding of the opportunities and challenges presented by social media in the contemporary scenario. Ultimately, this research contributes to a deeper appreciation of the complex interplay between technology, society, media issues and their impact on the people at large and human behaviour in the digital age.

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