Data Privacy in Data Driven World

Internet in India has a fascinating history. It has been observed that there has been a tremendous growth in the internet users over a period of time. According to one such report by University of Pennsylvania, it has been observed that the number of internet users have rose from 394 million to 1.858 billion in the time span of 9 years from 2000 to 2009; since then, the numbers have grown rapidly. Today it can be said that the internet has provided us with a parallel universe giving us a digital identity for every individual. Internet and social media have become a base platform for many businesses, with almost 2 billion websites worldwide. Our daily lives are somehow represented on these virtual platforms. For many people internet and social media are their livelihood, their bread and butter to survive in this fast-growing world. Here comes the role-play of Data Privacy. In this fast-growing world, many people are unaware of this concept of data privacy. This Article basically explains about the people’s dependency on internet, why data privacy is important in today’s world and what are the laws related to the protection of our digital identity on a virtual platform. This Article also talks about the Bills which were introduced in the parliament for data protection. In the end this article also raises a question are all these laws sufficient enough to protect us from getting exposed virtually?