Performance Evaluation of a Business Leader During COVID-19

Dr Masood Ahmed
Asst. Professor. Jazan University, Jazan, Kingdom of Saudi Arabia

Volume IV, Issue I, 2021

Ample research is available on leadership qualities, behaviour and successful relationship with employees. The research articles specifically probe the desired leadership qualities during a crisis. It is important to have a suggestive methodology to assess the performance of a leader based on quality. The research focus is on HRD practices to evaluate leadership quality in contrast to the financial evaluation, where leaders ability to expand the market and profitability is of prime importance. COVID-19 situation is too complicated for a simple solution or a solution that make everyone happy. It needs a balancing act between various stakeholders. A leader’s quality is to make a difficult decision in difficult times and convince various stakeholder to accept and work for an organisational goal. The research probe into various leadership qualities, and their measurement means to identify successful leaders.

Keywords: COVID-19, Leadership, Performance Evaluation, Crises Management, Human Resource Accounting (HRA)