ISSN 2581-5369
HeinOnline, MANUPATRA, Google Scholar Indexed
Woke-Washing and Its Retaliation: Evidence from the Indian Business Context
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Garimaa Jalan
Student at the O. P. Jindal Global University, Sonipat, India
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Piyush Pranjal
Associate Professor at the O. P. Jindal Global University, Sonipat, India
Abstract
Woke-washing refers to organizations appearing to support progressive causes, such as promoting diversity and inclusion, while their actions do not align with these principles. The present article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents. It further highlights its implications for consumers, organizations, and society.
Type
Research Paper
Information
International Journal of Law Management and Humanities, Volume 6, Issue 3, Page 2250 - 2259
DOI: https://doij.org/10.10000/IJLMH.115070Creative Commons
This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
Copyright
Copyright © IJLMH 2021