Unravelling Intellectual Property: A Study on the Transformative Role of AI and Digital Innovations

Artificial Intelligence (AI) and other technological digital innovations are burgeoning our world, and Intellectual Property Rights (IPR) laws and regulations need to be adapted to keep pace. AI is already having a significant impact in both positive and negative ways. For Example, AI-generated works are raising new questions about who owns the copyright to such works and creations and how they should be protected from such infringements the use of AI infringes on IPR such as through the creation and distribution of counterfeit goods is becoming common. Other digital innovations, such as blockchain and other digital products, are also impacting IPR. Blockchain technology is being used to create new types of digital content such as non-fungible tokens(NFTs) which pose a new intricate challenge for IPR law. However, amidst this turmoil, opportunities bloom. Blockchain technology, the distributed ledger holding the promise of an immutable digital record, еmеrgеs as a potential knight in shining armour. NFTs, unique digital assets built on blockchain, offer exciting possibilities for securing ownership and provenance of creative works. This Research article will examine the impact of AI and other digital innovations on IPR laws and regulations in detail. This article will examine the challenges and opportunities presented by emerging technologies, offering insights on adapting IPR laws to foster ethical and legal innovation and economic growth in the digital era.