Abstract

It is often said that ‘a picture conveys a thousand words.’ But Deepfakes raise questions of personal reputation and control over one’s image on the one hand and freedom of expression on the other. This will have a significant impact on user’s privacy and security. The Deepfake technology poses novel ethical dilemmas and challenges that demand urgent solutions. Violations of privacy are a foremost concern. Using someone’s likeness without consent to create fake intimate imagery or videos infringes on their right to privacy under Article 21 of the Indian Constitution. Deepfakes often non-consensually expose people’s private lives by depicting them in compromising situations, thus infringing Article 21 of a person. Identity theft enabled by hyper-realistic deepfakes can allow fraudsters to impersonate unsuspecting individuals. Voice cloning to mimic financial executives has already been used for cybercrime. Such breaches of privacy must be addressed to protect citizens. The viral spread of deepfakes on social media can ruin reputations and lives within minutes. Even if proven false later, the stigma and trauma remain. This article discusses the role played by Judiciary in defining the scope of identity theft and outlining measures to protect victims' rights through landmark judgments and legal precedents. It also emphasis the concerted efforts by stakeholders, including government agencies, law enforcement authorities, and service providers, essential to combat this growing menace effectively and safeguard individuals' right to identity.

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