Abstract

The present study aims to explore the challenges faced by an academic organization in retaining its employees. It is thus the comparative study of retention of the faculty between the public and private higher education sector in Punjab. It has been seen that young prefer working in the corporative sector because of its attractive growth opportunities. In such a scenario recruiting and retaining talent is a challenge for every academic organization in the country. Organizations need to focus on interesting employee satisfaction because qualified employees are and becoming scarer and they are difficult to retain. The organization must value their employees treat as an asset. The blooming private sector stands far as the major providing sector compared to public universities, with the advent of the internet and social marketing sites, people have access to loads of relevant and real-time information, hence attrition. The research study aims at studying the different perspectives of the working in public and private universities in Punjab, that prompt them towards retention and attrition by throwing light on various factors. The analysis shows a significant positive relationship between effective communication in the organization and maintaining work-life conflict, workload, lack of career advancement, and unethical rules and regulation are the main reasons o employee turnover and low rate of retention.

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