Abstract

The paper seeks to find out the legal complexities involved in validity of contracts involving minor social media influencers in India. It deals with the emergence of social media influencers and its increasing popularity worldwide. The research explores how minor social media influencers are on the rise globally as well as in India. Their economic exploitation is becoming rampant as well. This paper compares how various countries other than India Like USA and Netherlands have frameworks to combat economic exploitation and the capacity of child social media influencers to enter into valid contracts. The shortcomings in their frameworks are analysed. The study highlights and strives for such frameworks in India where kidfluencers are included as well. The paper ultimately aims to clear the ambiguity in application of the current contract laws in India involving child social media influencers and suggests a framework keeping in mind their inclusiveness.

Keywords