Strengthening the Rights of Children as End Consumers in the Mandatory Implementation of Indonesian National Standard (Sni) of Toys (Protection of Children as Vulnerable Consumers in Indonesia)

The distribution of unqualified kids toys has raised concerns as it may containing harmful substances is one of recurring problem in Indonesia. The mandatory implementation of the Indonesian National Standard (SNI) for toys and various toy safety regulations have not indicated that children who is considered as vulnerable consumer groups, have really been protected. The rights of the child as a consumer have actually been proclaimed in the enforcement of Human Rights through the formulation of principles of children's rights in the business activities related to the Law on Child Protection and the Law on Consumer Protection. Normative research method is carried out by analyzing the legal norms of Child Protection Law and Consumer Protection Law which relevant to the purpose of mandatory implementation of SNI for toys. The findings of the study show the conformity of legal norms in Child Protection Law and Consumer Protection Law so that the protection of the rights of children as consumers in Indonesia should be carried out together with the protection of children's rights conducted by the government. The formulation of special regulations on children as consumers need to be supported by the active role of specific government commissions / institutions responsible for the protection of children's rights as consumers in Indonesia is very relevant to be formed in the future.