Abstract

The exponential growth of e-commerce has fundamentally reshaped the global marketplace, ushering in a new era of digital transactions that transcend traditional geographical and temporal boundaries. This revolutionary shift has created a myriad of opportunities for businesses to expand their reach and for consumers to access a vast array of products and services with unprecedented ease. However, this digital transformation has also introduced complex challenges that necessitate a careful examination of the rights and responsibilities of all parties involved in online commerce. This article focus deep into the intricate web of legal, ethical, and practical considerations that govern online transactions in the ever-evolving landscape of cyberspace. Furthermore, we explore how these laws interact with industry best practices and emerging technological trends to create a dynamic ecosystem of rights and duties for both buyers and sellers. Our study encompasses a wide range of topics crucial to the functioning of digital marketplaces. We examine the nuances of consumer rights in the digital age, including the right to accurate information, fair pricing, and robust data protection. On the seller side, we investigate the responsibilities of businesses in ensuring product quality, timely delivery, and secure transactions, while also exploring their rights to protect intellectual property and manage business risks. A key focus of our analysis is the role of clear communication in fostering trust and efficiency in online marketplaces. We focus into the importance of transparent terms and conditions, effective dispute resolution mechanisms, and the challenges of cross-border communication in global e-commerce.

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