Abstract

Media has a profound effect over the masses to shape and mould the ideas regarding any product. Thus it is an essential tool for mass awakening and welfare of the public at large. But regarding drugs this tool of advertisement should be very meticulous. If the pharmaceutical companies are permitted to publicize the medications, at that point it prompts self prescription and the general public needs to confront the threat of adverse impacts for a long lasting time. The main objective of this study is to understand the effectiveness of Drugs and Magic Remedies Act and to interpret the significant difference between the influence of magic remedy advertisements and age of the respondents. For the purpose of this study empirical research is used to accurately portray the public opinion on efficiency of drugs and magic remedies Act, 1954 in present Indian Scenario. 506 samples have been collected using a convenient sampling method. Independent variables used in the research are age, educational qualification, occupation and marital status. Dependent variables used in the research are awareness of drugs and magic remedies Act, frequency of advertisement, influence of drugs and magic remedies, superstitious beliefs, social influence, other’s experience, advertisements. The statistical tools used in the research are graphical representation and correlation. The findings of this study suggest that advertising plays a crucial part in consumer preference. A potential advertisement would impel the buying need by techniques for pulling in the purchaser’s consideration. Regardless of the current enactment prohibiting the advertisement of drugs in certain diseased conditions, worthwhile advertisements of drugs and magic remedies are openly streaming in the Indian broad communications now-a-days. These advertisements charm the helpless consumers in this way expanding the danger of self medication in the society.

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