In India, OTT platforms are starting to run and gain popularity because young people are viewed as social media junkies. Web series have become platforms for promoting alcohol, smoking, tobacco, drugs, and weed without highlighting the negative consequences. Insomnia, melancholy, obesity, and eye disorders are becoming more common among young people. Youth academic achievement has also been impacted by web series. Thus, impacting their psychological health with social life.
Second, there is no adequate law, guidelines, or regulations; therefore, the content exhibited on these platforms is uncontrolled. Several petitions have been made in courts trying to limit the information published on these platforms, such as Amazon and Netflix. No rule or authority is in place to pre-screen material on OTT services. In 2021, the Indian government issued new standards called the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, which attempt to control digital media and OTT services but do not address contemporary societal demands.
