Abstract

Advertisers now have an easier time targeting specific groups thanks to social media, which can sometimes result in the dissemination of information that is false or misleading. It is possible for advertisements to take the form of fake news articles or social media posts that make health claims that are not supported by evidence, which could put the health of consumers at risk. Advertisers now have an easier time targeting specific groups thanks to social media, which can sometimes result in the dissemination of information that is false or misleading. It is possible for advertisements to take the form of fake news articles or social media posts that make health claims that are not supported by evidence, which could put the health of consumers at risk. The number of advertisements that contain misleading claims is growing, particularly in the digital space. ASCI discovered that 81 percent of the 8,299 advertisements that were examined in 2023-24 were deceptive. Influencers on social media frequently promote products without adhering to the appropriate regulations. On July 9, 2024, the Supreme Court ordered that Patanjali Ayurveda have to produce an affidavit in order to ascertain whether or not the request that was made to social media platforms in order to remove the misleading advertisements has been granted. This article will cover the aspect that in order to preserve the trust and loyalty of consumers, it is necessary to implement ethical guidelines and technological advancements in order to guarantee transparency and authenticity in consumer advertising.

Keywords