Abstract

E-commerce or electronic commerce refers to the use of Internet services for commercial purposes. The landscape of buying and selling goods and services has changed due to the massive growth of e-commerce and digital penetration, as it has mammoth potential to grow but it also presents a slew of legal challenges to be addressed in order to ensure its fairness and security. The study begins with an introduction to e-commerce and its importance in the era of digitization of business practices. The growth of e-commerce in the last century has made it necessary to have an effective legal system to deal with issues and new challenges. With e-commerce comes the issue of personal data protection of individuals from misusing by the e-commerce web giants, this study aims to address the laws and challenges on personal data protection. Another essential growing concern is consumer protection in the realm of digital businesses, this study intends to discourse the related laws and regulations to protect the interests of consumers in online commercial transactions. This research study aims to provide a thorough understanding of the current laws and issues in e-commerce by examining privacy and consumer protection, this study aims to contribute to the establishment of an effective legal framework that promotes trust and confidence in e-commerce within the digital realm.

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