Perception of Youths towards Internet Usage and Online Shopping in Prayagraj District of UP

Internet usage has been widely studied and has been found as an important driver of online shopping. Specifically, students have always been considered the major sample or population for such studies. The present paper attempts to analyse the perception of Youths towards internet usage and online shopping patterns among university students in India. To fulfil the objective a survey method was adopted where primary data was collected from 100 select University students in Prayagraj District of UP. For gaining significant insights, the data was further utilized to test the hypothesis by the application of the Chi-square test. The analysis of data revealed that the sample students were heavy internet users and used mobile phones for the same. Yet, online shopping is not the major reason for internet usage. Traveling and apparel remain the most preferred over online. in contrast to major reasons, books are not one of the favoured articles bought online. This study concluded to provide significant findings and insights about the current internet behavior and online shopping habits of university students in India based on gender.