Abstract

Creating and nurturing culture at a new organization offers a significant opportunity as well poses a great challenge to the management. This case of a new manufacturing unit started by HTEL at Karur, Tamilnadu is an attempt to highlight and elucidate the issues that may emerge despite well intended policies and measures adopted to address the same by designing a comprehensive strategy to reach out and taking on board all the stakeholders. Issues emanating from the diverse workforce and other external exogenous factors such as non-allotment of land for township/recreational facilities by Government, remote location, underdeveloped infrastructure etc. led to a complex multi-facet challenges for the management and had to be countered through a multi-pronged strategy. The case also depicts in depth that the assessment of the problem should not be compromised with and the correlation between seemingly disjoint issues, if identified, should be addressed diligently. And above all, recognizing the efforts and respecting individual competence and ideas always fructify in the long run and should be aggressively and creatively incorporated in the HRD strategy.

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