McDonald’s is one of the largest food-chains across the globe and a leading brand in the fast food chain industry. The name has now entered almost every common Indian household in the world by establishing hundreds of outlets within a couple of years. The entry into India wasn’t easy for McDonald’s. It faced a lot of religious, political and cultural problems yet overcame all of them successfully. Despite of the fact that McDonald’s was renowned for its hamburgers, it became quite difficult for it to achieve the same status in India as they were made of beef or pork. Indians worship cows and treat them as holy animals, hence it was difficult to find a vegetarian alternative for their hamburgers and also to combat the religious constraints annexed to it. This paper deals with the problems faced by McDonald’s upon its entry into the Indian market and how it overcame them.
