Marketing Management and it’s Role in Business Development and Growth

  • A.S. Rouban
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  • A.S. Rouban

    Student at The Central Law College, India.

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Marketing of a process is complemented by the promotion of products or services in buying or selling of them. Marketing and customer relationship will go hand in hand. Marketing Departments should reach customer, prospects, community and also investors. Marketing team should create things which will promote our company’s product and services. Marketing team should keep their company’s website up-to-date. Customer could approach a company’s business through media pages. Social Media Marketing includes publishing text, images and videos. Product, Price, Place and Promotions contribute a lot for marketing, selling, advertising and public relations. Marketing and Economics are interlinked. It is a mixture of Psychology and Sociology Rules and Regulations of industry, advancements in technology, customer’s idea impedes with marketing environment. Internal Marketing Environment reveal a Company uniqueness, Strength etc., External Marketing come under advancement of technologies last but not least. Marketing serves as a bridge between company’s planning for marketing and growth of products.


Research Paper


International Journal of Law Management and Humanities, Volume 5, Issue 1, Page 2363 - 2369


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