Abstract

The survey results from the Consumer Empowerment Index (CEI) conducted by the Directorate General of Consumer Protection and Trade Compliance (DGPTC) at the Ministry of Trade of the Republic of Indonesia indicate that the Consumer Empowerment Index (CEI) for the 2018-2023 period is at the "Capable" level. This suggests that Indonesian consumers are able to select the best products for themselves and their environment, yet they have not become critical in advocating for their rights as consumers. The primary factor weakening consumer protection efforts is the low level of consumer awareness, which ultimately forms a legal culture that plays a significant role in the successful implementation and enforcement of consumer laws. This paper presents an analysis of the legal culture of women as consumers in children's toy purchasing preferences using an analytical approach based on CEI indicators. An empirical juridical method was used, involving interviews with 105 women who are consumers of children's toys. The analysis process was carried out qualitatively, descriptively connecting legal document studies with direct observations and interviews. The conclusion reveals that the legal culture of women as consumers in Indonesia still aligns with the "Capable" category as described by the CEI regarding the condition of consumer society in Indonesia.

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