IP in Fashion Industry: IP Strategies that can be Undertaken to Prevent Counterfeiting In the Industry

  • Ayesha Agarwal
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  • Ayesha Agarwal

    LL.M. Student at Symbiosis Law School, Pune, Maharashtra, India

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Fashion designers as we call them create some great fashion pieces with whatever they have in mind as their fashion sense calls out to them to create something innovative and creative. Such designers are no less than artists who create such great works with their creative intellectual efforts that they deserve to get a great amount of stringent protection and so they benefit economically and are not harassed by some counterfeiters hiding in a corner to copy and cheat the original creators and also their marketing strategies. In this digital age because of certain new platforms and trending applications being created now and then there’s a lot that these designers need to keep up with so as to prevent counterfeiting. The designers or the fashion brands won’t stop creating because this is what they ultimately do to create beautiful pieces. This is what needs to be preserved as it is their very livelihood that they have created themselves. The paper will be discussing the same as how actually the process goes into making of such creations by the designers through their intellectual efforts and what all kinds of intellectual property is involved in the fashion industry. It will also be discussing mainly the intellectual property strategies that can be undertaken by them to protect their intellectual creations in such a way as to prevent counterfeiting. The paper will be guiding towards protecting fashion brands intellectual property to prevent counterfeiting and to save the customers from being tricked.


Research Paper


International Journal of Law Management and Humanities, Volume 4, Issue 4, Page 1120 - 1131

DOI: https://doij.org/10.10000/IJLMH.111318

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