Abstract

We live in a world where Intellectual Property rights play a crucial role in addressing Data privacy and digitalisation of content in a digital age or medium. Digitalisation of original content of the author/publisher/creator is quintessential in nature . In this article emphasis laid upon revolutionary reforms in field of information and technology along with digitalization of content produces a new horizon of possibilities ranging from independence of various content from the original medium. Digital Millennium Copyright Act(DMCA) ; introducing a novel anticircumvention provision which provides exclusivity of rights to the owner of the creative work. The procedure of Digital watermarking extends to validation and communication of such information collected in a digital medium is well explained in this article. Eventually its observed that Digitalization should be permitted only by users have their own source, being a verified user. The challenge of adopting Digital Right Management System (DRS) must be balanced with the interest of right holders and consumer in a digital landscape. . Regulation of environment changing for the enactment of data protecting such as European General Data Protection Regulation (GDPR) , California Consumer Privacy Act (CCPA) and the Indian Computer Emergency Response Team. Copyright infringement cause legitimate creators and businesses to face financial difficulties reducing revenue and stifling innovation. The world of online privacy poses special challenges, seamless cross border hindering enforcement. . The Personal Information Protection and Electronic Document Act(PIPEDA) enforces a consent centric approach to data collection, India, the Digital Personal Data Protection Act 2023 addresses the fundamental issue related to digital protection data. General Data Protection Regulation (GDPR) of Europe setting higher standard for personal data of collecting, storing and utilization. On an intellectual property level, conventions of laying the groundwork for safeguarding digital content creators. . For copyright protection, creators should consider registering their works with the appropriate copyright offices and using watermarks or digital rights management (DRM) technologies to deter unauthorized use. Artificial Intelligence (AI) and Machine language is used extensively to develop an automated copyright infringement detection mechanism along with data privacy measures.

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