Impact of Mass Media in Promoting Gender Neutrality

Media is said to be the “effective medium” to work on any public domain, where development is needed. To analyze any one such powerful domain, “Gender” could be a sphere where Mass Media has worked a lot for bringing gender transformation by bridging gap between social identities of ‘Men’ ‘Women’ and ‘Third gender’ This paper is an attempt to highlight about the role of media in the development of Gender equality amongst the whole nation, by fulfilling all the three objectives of media i.e. ‘to inform’, ‘to educate’, and ‘to entertain’ the society about it and ensure that society will accept this positive change which will not only help a country to grow but will also enhance their standard of living.