Abstract

The concept of corporate social responsibility has acquired significance in the contemporary times. Corporate social responsibility has contributed in bringing about community development. The article includes the history and development of corporate social responsibility, key provisions related CSR and the important outline is the impact of corporate performance under corporate social responsibility and examples of companies performing CSR initiatives and its impact on corporate performance. Corporate social responsibility has its roots in concept of sustainability. Business ethics represents corporate social responsibility. Through the centuries business are the ones which create environmental and social atmosphere by the tenure of people. Corporate social responsibility is a developing concept through the centuries. The significance of the article is to showcase the importance and impact of corporate performance under CSR initiatives. The growing focus on CSR has changed the attitude of business not only in India but has changed the attitude of business all over the world. Historically speaking CSR is not new in India and is a well-established phenomenon in India. Establishing good reputation and attracting positive attention are some of the benefits to gain through CSR initiatives. In simple terms, corporate social responsibility is a way of doing business by combining sustainability with economic benefit.

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