Harnessing the Potential of Artificial Intelligence in Marketing: A Paradigm Shift towards Enhanced Consumer Engagement

  • Rohit Kaul
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  • Rohit Kaul

    Student at SGIT School of Management, Guru Gobind Singh Indraprastha University, India

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Artificial Intelligence (AI) has emerged as a transformative force in marketing, revolutionizing the way businesses engage with consumers. By leveraging big data, machine learning, and robust solutions, marketers can efficiently anticipate consumer behavior and optimize their marketing strategies. Through advanced data analytics, AI enables precise targeting, personalized messaging, and real-time interaction across various channels, ensuring enhanced consumer experiences. This paper explores the profound impact of AI on marketing, encompassing aspects such as improved search algorithms, targeted advertising, content optimization, and the integration of AI-powered bots. Moreover, AI empowers marketers to combat fraud and safeguard consumer data through sophisticated techniques like sentiment analysis, image recognition, and predictive analytics. By fostering a symbiotic relationship between marketers and AI technologies, this research elucidates the path towards more effective and insightful marketing practices.


Research Paper


International Journal of Law Management and Humanities, Volume 7, Issue 2, Page 1753 - 1761

DOI: https://doij.org/10.10000/IJLMH.117248

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.


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