In hindsight 2020, this globalized world, overtaken by a coronavirus, stands at the crossroads of indigenous trends and globalization. Globalization has an impact on the world’s indigenous communities and sustainable ways of life. A mild form of regionalization is arising wherein production is restricted to neighbouring countries. On the other hand, the world could split into competing blocs (one led by the U.S. and another by China) amid the trade wars where no one’s win is probable.
Denying the assumption that humanity will benefit from consumerism culture while knowing that the consumer societies grow and prosper at the expense of other people and the environment, we are inclining towards indigenization.
But, “we may be at a point where globalization is ending and where provincialism and nationalism are taking hold”, Ray Dalio, founder of the investment company Bridgewater Associates.
News agencies and media cultures are one such agent of globalization which justify its sustenance and henceforth explored herewith. This paper aims to trace the parallel paths of globalization and indigenization.