As the threat of global warming and environmental degradation continues to rise, ecotourism has become increasingly popular. Ecotourism aims to promote and preserve fragile and undisturbed natural environments, connect secluded areas with mainstream tourism, reduce carbon footprints, and conserve indigenous cultural traditions. India, with its diverse and rich cultural legacy, is well positioned to capitalise on this trend. This research paper will analyse the growth of ecotourism in India, along with the challenges that the country faces in promoting such practices. It will begin with an introduction to ecotourism, its benefits, and how it differs from sustainable tourism. The paper will then delve into the evolution and development of ecotourism globally, and its recognition in India. It provides an overview of the current state of ecotourism in India, including the “jurisprudential view of ecotourism” in the country. The paper also highlights the initiatives implemented by the Kerala government in promoting responsible tourism, which led to recognition with the highest award given to government entities. However, while ecotourism has the potential, there are also challenges associated with it. The paper will highlight the impact that excessive commercialisation of ecotourism can have on the environment and indigenous people. The author will also deliberate upon the challenges that India faces in the growth of ecotourism, illuminating the shortcomings and progress that the country can make in this niche industry. Encouraging sustainable tourism practices that benefit both the local community and the environment is crucial, and ecotourism holds promise for achieving this objective.