Abstract

The rise of e-commerce, driven by increased technology reliance, offers several benefits such as accessibility, global reach, cost-efficiency, market expansion, and sustainability. It is crucial for businesses, customers, and society as it reduces geographical barriers. Emerging trends in e-commerce include mobile commerce, live stream shopping, user-generated content, social commerce, omnichannel customer experience, voice shopping, flexible payments, and inflation impact. To succeed, businesses need strategies like learning from previous campaigns, personalizing online shopping experiences, proactive engagement, strategic up-selling, gamifying seasonal promotions, split/bucket testing, interactive ads, re-targeting, sales-focused support, automated FAQs, prioritizing a mobile-first approach, and gathering meaningful data. In India, e-commerce is acquiring momentum as technology adoption evolves, driving economic growth and market development. The future of e-commerce depends on adaptability to technological advancements and businesses' ability to use data for informed decision-making.

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