Abstract

There has been a tremendous change in the distribution of copyright content by internet and the digital technology. In the three-digital age, copyright owners who were controlling the markets are facing uncontrolled dissemination of copyrighted content on the internet platform. They are at large threat so the challenges in the digital domain were understood and legal and technological protection measures were developed. The United States Copyright Law is that it balances society’s need for the free exchange of ideas with the intellectual property interest of authors, publishers and also copyright owners. It believes that the benefits of new technology must flow to the copyright proprietors and the public. A copyright is basically the exclusive rights which are granted to the ‘authors’ under the United States Copyright Act to adapt, copy, distribute, publicly perform and display the works of authorship which can be in databases, sound recordings, literary works, musical works, photographs, motion pictures, audio-visual works and still images. The protection of rights means an assurance that not more than some copying of their works will take place once the work is being published. In this research issues, challenges and the main legal and technological measures are dealt with. This research describes the legal and technological measures which are currently available for protecting the copyright owners or creators work.The research paper attempts to distinguish the internet from the traditional venues of the copyrighted material and at the same time, it suggests protection and remedies for the work of the owners and the creators.

Keywords