Abstract

Cultural globalization refers to the expansion and intensification of cultural flows across the globe. The term ‘culture’ is a broad concept, it refers to the ideas, customs and social behavior of an individual or a society as a whole. Indian culture is a vast and evolving culture constituting many beliefs, customs, ideas and ways of living of the people. The culture of an individual is a matter of pride for his or her own self. Due to the economic reforms India adopted in 1991, there has been a momentum of increasing interaction between Indians and people of other countries. As a result, everything in the nation ranging from individual level to community level has been internationalized, i.e., the way we eat, drink, dress ourselves and our lifestyles. However, there is no denying of the fact that with the advent of globalization India has added many feathers to its success stories and has responded to people’s needs with enhanced consciousness and awareness of society. But the way the stem of cultural globalization has impacted Indian culture, does both, reinforces and threatens the national identity.

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