Cross Cultural Integrated Marketing Communication Strategies

  • Nakshatra Singh and Poorvaja G.
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  • Nakshatra Singh

    Student at Amity Law School, Noida, India

  • Poorvaja G.

    Student at Amity Law School, Noida, India

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Training and cross-cultural competency are thought necessary for negotiating the intricacies of multiple global marketplaces and ensuring courteous and constructive relationships with persons from diverse cultural backgrounds. The significance of matching global advertising activities with regional laws and customs is emphasized, as are the ethical and legal issues. The report additionally emphasizes the need of cross-cultural campaign strategy, as well as market research. The report also emphasizes the necessity of cross-cultural campaign planning, highlighting the value of market research, making strategic choices, and the delicate equilibrium between global uniformity and local adaptation. It also explores the significance of global media and advertising outlets in efficiently reaching various audiences. Looking ahead, the research paper emphasizes arising developments in Cross-Cultural IMC, such as the growing influence of AI, digital environments, and the significance of environmental sustainability and corporate social responsibility (also known as CSR) in shaping cross-cultural marketing strategies. Finally, this study article provides a thorough examination of Cross-Cultural IMC Strategies, emphasizing the need of cultural sensitivity, ethical behaviour, and strategic adaptation in today's linked global economy. It offers useful insights for firms looking to handle the challenges of foreign marketplaces and engage genuinely with a wide range of audiences.


Research Paper


International Journal of Law Management and Humanities, Volume 6, Issue 5, Page 1517 - 1526


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