Consumer Attitude and Market Demand: Impact of Animal Welfare

  • Pushpendra Kumar Verma
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  • Pushpendra Kumar Verma

    Student at University Institute of Legal Studies, Chandigarh University, India

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Abstract

For the last few decades, the society is keenly showing interest in the welfare of animals. It has proved to be an integrated issue where the economical, scientific, cultural, and ethical angle could be noticed. Their dying conditions are also emotionally and physiologically determined about their living conditions. Thus, improvements in the welfare of animals would thus enhance the health and production of animals as well as the psychological and behavioural well-being of animals. This would thus benefit the owners themselves, the animals themselves, and society. In this light, more consciousness of the welfare of animals through changes in legal and regulatory apparatuses-which are now becoming enacted due to setting of international norms for humane treatment-is in order. Of course, despite the progress said above, there are still hurdles ahead. For instance, due to such ignorance, or apparent in availability, or the premium price of welfare-approved products, the consumer's welfare concern fails to automatically translate to sales. Variation of trust across product labelling impacts consumer commitment to shopping for welfare. In another study, important attitudes and purchasing decisions were reduced to certain sociodemographic factors-income, age, and education. We show that welfare-credited products are linked with more-educated and wealthier consumers. One can argue in Favor of incorporating animal welfare as a corporate social responsibility and accounting for profit, people, and the planet approach, also referred to as the "triple bottom line." Better welfare enhances safer food production and good public health that is in the right direction toward sustainability. Legislative approaches differ across the world,

Keywords

  • Animal
  • Husbandry
  • Knowledge
  • Behaviour
  • Industrialized
  • Consumption
  • Legislation
  • Ethics
  • Sustainability

Type

Research Paper

Information

International Journal of Law Management and Humanities, Volume 8, Issue 3, Page 3614 - 3624

DOI: https://doij.org/10.10000/IJLMH.1110206

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.

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