Abstract

This article examines the opportunities and challenges that micro, small, and medium-sized enterprises (MSMEs) in India confront. These companies reduce poverty, produce income, and create employment, but they also face a variety of challenges that keep them from growing. The aims of this study are to identify and assess these barriers, look at potential avenues for development, and provide a roadmap for MSME success. MSMEs can effectively address significant challenges like limited access to finance, marketing, technology adoption, skilled labour shortage, and inadequate infrastructure by putting strategies like working together to share infrastructure, embracing technology, developing a sustainable brand identity, attracting and retaining skilled employees, and streamlining regulatory compliance into practice. Despite government efforts through initiatives like the Udyam Registration Portal, favourable legislation, financial help, tax benefits, and subsidies, access to money remains a major barrier. A strong credit history and the use of government incentives and programs are two strategies that assist MSMEs in obtaining financing. In conclusion, MSMEs may thrive in the market by overcoming challenges and seizing opportunities with government support.

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