Abstract

In an age where personal data is easily accessible and editable, it's crucial to consider the implications of digitizing such information. Safeguarding this data is essential, leading to the necessity of privacy tools. Companies handling data often both acquire and sell it, and compliance regulations drive them to prioritize data protection. Despite available options, consumers fear unauthorized access and prefer data deletion over potential future access via the cloud. Methods like overwriting, permanent destruction, or physical removal of stored data offer reliable options for ensuring sensitive information doesn't end up in the wrong hands. The first state in the United States that created an accessible data deletion mechanism allowing consumers to place an application for deletion of personal data held by data brokers is California. The California Delete Act (SB 362 Bill) was introduced on October 10, 2023, to impose registration and disclosure requirements in addition to existing mechanisms that support requests of data deletion by way of a central deletion mechanism. While this Act is considered a key step towards enhancing consumer privacy protection, one cannot help but question the necessity behind the introduction of such a mechanism and whether it truly does strike the right balance between protecting privacy of consumers against the interest of data brokers.

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