Abstract

“ Digital- age", this is the denomination that we proffered to our genesis after closely analyzing our conditioning and positioning it through a variety of tests and scales like we did for stone age or bronze age and exactly like the two periods Internet is the biggest evolution of our times and through it we stay on digital platforms at most of our times which doesn’t charge us a rupee in the conventional sense but we don’t ascertain that nothing in this world is free and what they are charging us is our data which they sell to companies in humongous volumes often entitled as big data, which they put to use to dissect future market tendencies and a lot of other effects like segmenting the merchandise according to market requirements but, there's a downside to all this too I.e., our data which these companies' harness is just lying there without any concerns about the information that it could clench. In this study we're going to talk about some of the operations involved in this process while scrutinizing the benefits and contingencies of big data through various cases, explorations of the industry while suggesting some practices like the Personal Data Protection Bill which is absent even today under the environment of Indian law governance among other effects which we'd suggest in the realm of bigdata and cyberspace.

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