Abstract

The most popular and preferred method for acquiring different goods and services is through e-commerce. Nowadays, conventional shopping must take the role of online shopping. The only explanation for this is that buyers have access to a wide range of products from around the globe at their fingertips. The COVID19 epidemic is posing several obstacles that were not anticipated for the E-Commerce industry. The entire global e-commerce industry has been impacted by the coronavirus. The COVID-19 crisis will probably have a lasting impact on e-commerce. E-commerce is a business strategy that enables organisations and people to buy and sell goods and services online. Also, it is anticipated that social isolation and staying at home will increase customer preference for online shopping after COVID-19. The availability of items at lower prices, a broader selection, and the chance to save time are just a few of the many advantages it offers consumers. The goal of the current study is to demonstrate how COVID-19 has affected e-commerce in India and around the world, as well as how it has been overcome also discussing the future potential of e-commerce.

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