An Empirical Study on Fandom Culture in Society

Fan culture, also referred to as fandom, is a subculture of popular culture, and characterized by the different fan communities that share a common interest towards a particular aspect of popular culture such as a celebrity, a television series, or a particular book. In this study, we mainly focus on discussing the two things. The first is the role of fandom culture in society and its positive and negative influence on society. The second is how technology has had an impact on fandom. Some scholars have noted the social influence of the entertainment industry, dominated by idols stars and the mass media, as the basis of communication. The present study focuses on Tamil Nadu State primarily and the outcome of the study concept and impacts of fandom culture in society shown by way of using simple percentage analysis. The results of the study show that there is indeed an inseparable and complementary relationship between society, fan culture and technology. This result benefits fandom culture’s development and its impact on society. At the same time, the findings also indicate that toxic fandom culture can lead to incorrect values in the society.