Research Scholar at Faculty of Management and Commerce, Baba Mastnath University, Rohtak, Haryana, India.
Assistant Professor at Faculty of Management and Commerce, Baba Mastnath University, Rohtak, Haryana, India.
Although influencer marketing has grown in popularity, many companies are still unsure how to effectively utilize the power of social media stars to build their brands and expand their customer bases. To better understand how content brand strategy is applied through events, the authors of this paper propose and explore the usage of social media influencer marketing. Companies can easily include a marketing campaign into their preexisting strategy for promoting the brand or product. This article explores the categorization of influencers and their traits and demonstrates the influence of influencers by determining their success level. It has been found that social media and influencer marketing can significantly affect business decisions.
Research Paper
International Journal of Law Management and Humanities, Volume 5, Issue 5, Page 221 - 230
DOI: https://doij.org/10.10000/IJLMH.113571This is an Open Access article, distributed under the terms of the Creative Commons Attribution -NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.
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