Abstract

Eco-friendly or "green" technologies provide solutions that reduce greenhouse gas emissions, waste, pollution, and resource consumption compared to conventional options. Examples include renewable energy like solar, wind and hydropower; electric vehicles; energy-efficient appliances; biodegradable and recyclable materials; organic agriculture techniques; and green buildings with features like passive solar design. Transitioning key sectors to run on green technologies can significantly lower humanity's environmental footprint and mitigate climate change and resource depletion issues. Doing so will require overcoming technical, economic, and social barriers. Unsustainable practices across sectors including energy generation, manufacturing, transportation, agriculture, and construction have led to issues like climate change, pollution, deforestation, and resource depletion. These environmental crises threaten human well-being, economic progress, and the earth's ecosystems. The research method followed is descriptive research. The data is collected through a questionnaire, with a sample size of 211 . Convenience sampling method is used . The samples were collected from the public with special reference to Tamil Nadu. The research highlights that the primary drivers for adopting eco-friendly technologies are the environmental impact and cost effectiveness. Respondents strongly acknowledge that consumer choices contribute to environmental harm, particularly through the use of non-biodegradable and non-recyclable products. Recent technological innovations in eco-friendly products offer the benefit of minimising carbon footprint. Social media serves as a significant influence on consumers in choosing eco-friendly products. The imperative for embracing eco-friendly technologies stems from the urgent need to address escalating environmental challenges.

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